Designing for Informality

Informality is the condition of an unplanned system and arises spontaneously. While informal systems can be inefficient, they also provide a range of emergent and positive services – http://www.troakley.com/.

Groupshot designs new processes and tools that engage the positive qualities of informality. The result is an enhancement of the capabilities of informal systems, and the optimal connection between the best of the informal and the benefits of the formal.